ЕКОЛОГІЧНИЙ РИЗИК ЯК СКЛАДНА СОЦІАЛЬНА СИТУАЦІЯ
ДИНАМІКА КОНСТРУЮВАННЯ ПРОБЛЕМИ
The article deals with the issues of constructing ecological risk as a social problem. The concept of risk as a phenomenon with an essential component of the future, a state of premonition, awareness of a catastrophe is highlighted. The attention is drawn to the philosophical and social approach of P. Gaydenko and U. Beck to the analysis of scientific rationality and risk society, respectively. Based on these concepts, the crisis situation of the environment today became possible not only due to the industrialization of civilization, but also due to a special type of mentality that defines the attitude to nature as "raw materials". Therefore, the article is devoted to the need to change the sphere of values in relation to the natural world, and not as an economic and resource value: from the international, national, local communities level, as well as the individual level. The peculiarities of individual and social / global levels of awareness of environmental risks are revealed, corresponding strategies of work with them: how to work with "symptoms", consequences, or as work with global and complicated reasons requiring a strategy of preventive system steps. In the consideration of the social level, the problem of the lack of systematic awareness of environmental risks in most people is emphasized, which is accompanied by the absence of a holistic image with interconnected and mutually interacting links in it, the discreteness of behavioral reactions / actions to overcome individual consequences. Emphasizes the peculiarity of the ecological stimulus as "weak", which is manifested in the fact that these environmental risks remain invisible / obscure or late visible to the overwhelming majority of people, that environmental difficult situations, rather, become subject to local attention than global. It also emphasized the need to address the issue of environmental risk beyond the limits of professional political and economic discourse. Risks have an indiscriminate effect, and people outside of professional discourse have their perception, awareness, attitude and form of responding to environmental risks or complex environmental situations, experiencing their real or potentially possible impact on their own livelihoods, mental and physical health.